What are the Top 8 Types of Digital Marketing?

Businesses that want to compete in today’s competitive landscape must have a presence in the online marketplace. Companies that want to thrive online must opt for digital marketing solutions to drive growth and engagement. From SEO to Influencer Marketing, there are different internet marketing solutions that will boost your organic traffic, engage your audiences, and convert them into full-time paying customers.

1. Search Engine Optimization or SEO

You can post the best type of content online, but if it doesn’t have readers and no one visits your page, then you need a solid marketing strategy. SEO or Search Engine Optimization is a solid strategy to drive organic traffic to your website. It helps your content be picked up by search engines, where bots can crawl the pages and index them. Your content must be according to the search engine algorithm. If you are new to website optimization, hire a professional Digital Marketing Agency for on-page, off-page, technical and local SEO services.

2. Pay-per-click Advertising or PPC

This modern marketing form lets you pay when an interested viewer clicks on your ad. PPC is quite effective because when someone converts, you only pay the agency. Unlike traditional marketing, where you pay whether someone reaches out to your store or not. Google AdWords is the most popular form of PPC marketing that uses keyword-driven campaigns.

3. Content Marketing

It is another cost-effective form of marketing that includes both informational and high-quality interactive content forms. It includes blogs, articles, infographics, video content, etc. The companies must use keyword-oriented content to drive more leads, which follows up with conversions.

4. Social Media Marketing

SMM focuses on increasing conversions and building brand awareness by leveraging social media platforms like Facebook, Pinterest, Instagram, LinkedIn, etc. Most marketers and companies invest in social media marketing campaigns to attract their target audiences. From brewing fresh content to going live to talk to your audiences, you can do everything on social media.

5. Email Marketing

It is one of the first forms of digital marketing. Companies email their target audiences with the latest news, promotional offers, and other related offers. Email marketing happens when the potential users have consciously opted to receive regular product or deal updates.

6. Affiliate Marketing

Affiliate marketing is similar to influencer marketing; the only difference is that affiliates create a product campaign with or without coming in front of their audiences. They use blogs, videos, and other content marketing genres to promote a brand’s products or services.

7. SMS Marketing

SMS Marketing involves sending targeted text messages to a business’s subscribers, offering promotions, updates, or news. It’s an effective way to engage with your audience immediately, as SMS messages tend to have high open rates. Businesses can use SMS to share limited-time offers, reminders, or important product updates, keeping their audience informed and engaged.

8. Influencer Marketing

This is one of the trendiest forms of marketing where a social media influencer advertises products or services to their audiences. It is known as a brand endorsement, as the content revolves around explaining the benefits, uses, features, etc., of a particular product or service. The right influencers convey the product message in a more interesting and relatable way. Digital marketing is an innovative and modern advertising form to reach your brand’s target audience. You can get Digital Marketing Toronto and Canada services from Eccentric Business Intelligence. They offer cost-effective digital marketing solutions. Call them today!

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